Peter Cronin
It’s not exactly an all-points-bulletin, “breaking news” story that the music industry has changed over the past decade or so. New technologies have pretty well undermined the foundations built a century ago by old technologies.
1861 Project Creative Director Peter Cronin has recounted the challenges and opportunities of an “indie release” like The 1861 Project in this post to Nashville Chapter of the American Marketing Association’s website:
From the moment the idea for the Project was dreamed up, it was clear that, from history buffs to serious Civil War re-enactors, from fans of bluegrass and Americana music to college professors and authors, we were onto a particularly focused and passionate – and potentially huge – niche audience. It didn’t take long to figure out that this Project was not at all suited to the current cookie-cutter marketing approach of the traditional record label. So…what to do?
Do it yourself, that’s what! Working without the help (or hindrance) of a record company, we quickly grew into our respective marketing roles.
I’ve said many times that “the greatest myth of the “do it yourself” method is… actually thinking you can do it yourself.” As Peter’s account illustrates, it takes a team of people who are willing to dig in and just do whatever needs to be done.
Now let’s see, what’s next on my task list… ?
(Read Peter’s post to the AMA.org site)
